Il buio può illuminarci

Pubblicato il 24. mar, 2009 da TPblog in Non Conventional

Un’ora di buio per la Terra.
Si chiama Earth Hour l’iniziativa promossa dal WWF che chiede di spegnere le luci di tutto il mondo dalle 20.30 alle 21.30 del 28 marzo.

A contribuire sono chiamati non solo i cittadini e i governi, ma anche le aziende.

E c’è chi ne ha approfittato per lanciare un packaging ad hoc. E’ il caso di Arla Food, che ha “spento” i suoi cartoni del latte per ricordare ai consumatori quanto sia vicina alle tematiche ambientali.

TPblog

TP - Associazione Italiana Pubblicitari Professionisti

Tags: Earth Hour, Packaging

15 Commenti

Benni Priolisi

26. mar, 2009

Aderiamo, facciamo aderire tutti i nostri clienti – e non – e cerchiamo il modo di dare visibilità al fatto, anche se c’è pochissimo tempo.
Arla: gran bel lavoro

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