Chi odia i pubblicitari?

Scritto da on 26 marzo 2009 in Buzz, Viral, Web 2.0 - 20 Commenti

Prima di tutto, quelli che non lo sono.

Quelli che noi chiamiamo “target” o, peggio, “consumatori”.

Non c’è da stupirsi: certe campagne li trattano come creduloni privi di senso critico, che non sanno pensare ma reagiscono ai soliti impulsi (sessuali. Dovevamo specificarlo?).

In secondo luogo ci sono le aziende che considerano la pubblicità come un costo e non come un investimento.

Anche in questo caso dovremmo fare dell’autocritica. Evidentemente abbiamo sbagliato il nostro primo compito: comunicare il valore del nostro lavoro.

In terzo e (forse) ultimo luogo c’è PETI, People for the Ethical Treatment of Ideas.
L’accusa è rivolta soprattutto ai creativi che si limitano a catalogare le idee in buone o cattive, sminuendole.
Se volete saperne di più riguardo alla loro teoria, guardatevi il sito.

Ma attenzione, perchè dietro al movimento c’è un’agenzia di comunicazione.

E la cosa puzza.

TPblog

TPblog

TP - Associazione Italiana Pubblicitari Professionisti

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20 Commenti on "Chi odia i pubblicitari?"

  1. Benni Priolisi
    Benni Priolisi 27 marzo 2009 alle 12:39 ·

    To comment or not to comment?
    It stinks indeed.
    Anzi, per dirlo con un’espressione yddish: è shtick.
    ;)

  2. leaflet distribution sunderland 28 maggio 2011 alle 06:51 ·

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  4. reported report 31 maggio 2011 alle 17:31 ·

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  5. Wilfredo Letscher 31 maggio 2011 alle 23:57 ·

    Today, I went to the beach front with my kids. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is entirely off topic but I had to tell someone!

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  11. auto coupon cash 2 giugno 2011 alle 12:19 ·

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    Yesterday, while I was at work, my cousin stole my iPad and tested to see if it can survive a 25 foot drop, just so she can be a youtube sensation. My apple ipad is now broken and she has 83 views. I know this is totally off topic but I had to share it with someone!

  13. top restaurants in myrtle beach sc 2 giugno 2011 alle 19:38 ·

    I imagine this has gotta be some form of evolutionary characteristic to better understand what type of person someone is. Whether they are out to get money, if they are mean, an enemy. Most people would would need this knowledge how to deal to them.

  14. כריות 3 giugno 2011 alle 00:52 ·

    היי רציתי להמליץ לכם על חברה מובילה במכירת רהיטים, מזרונים ,מזרנים ועוד .

  15. free money 3 giugno 2011 alle 03:25 ·

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  16. vertical jump 3 giugno 2011 alle 04:28 ·

    Depending on yourself to make the decisions can really be upsetting and frustrating. It can take many people a long time to build a strong moral system. Its not the sort of thing that simply just happens.

  17. פרסום באינטרנט 3 giugno 2011 alle 05:22 ·

    היי תכננתי להראות על אתר עם מידע ב קידום אתרים בגוגל. באתר ניתןלצפות באינפורמציה בנושא קידום אתרים בגוגל.

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  19. free traffic mogul 3 giugno 2011 alle 09:48 ·

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