Altro che vacche magre

Pubblicato il 30. mar, 2009 da in Award, News, TP World

muccagelato

E’ di oggi il report di Nielsen sulla crisi nel campo dell’advertising.
Certo, che ci fosse aria di maretta già lo sapevamo, ma ora abbiamo dei numeri sui quali riflettere.
E allora, cosa dire riguardo a quel -18,7% di investimenti pubblicitari in meno tra il gennaio 2008 e quello di quest’anno?

Il segno negativo investe quasi tutti i mezzi:
Tv -15,7%
stampa -25,5%
radio  -30,9%
outdoor -21,9%
cinema -34,2%
direct mail -22,5%

Unici trend positivi: Internet, con il +1,8%, e l’out of home (televisioni degli aeroporti e della metropolitana) con il +3,4%.

Come stanno reagendo le agenzie pubblicitarie a fronte di questo ulteriore ridimensionamento del mercato?
Ovviamente prevalgono i tagli sulle nuove assunzioni. Anche se questa è una sensazione riferita a Milano e Roma, non una statistica ufficiale.
Si spende meno anche in iscrizioni ai premi pubblicitari. La partecipazione agli Award ADCI sarebbe diminuita del 50%, nonostante l’introduzione di nuove categorie.

Voi come la state vivendo? E cosa vedete quando vi guardate attorno?

Pensate che un’associazione come la TP debba intervenire in una situazione come questa? In che modo?

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