“Rat poison. Just one of the dangerous ingredients that may be found in fake medicines purchased from illegal websites – Veleno per topi. Solo uno dei pericolosi ingredienti che possono trovarsi nelle false medicine acquistate da siti illegali”.
Fino a dove vi spingereste per una causa, anche quella più giusta?
Lo spot che avete visto ha ricevuto 64 lamentele da parte di persone che lo hanno ritenuto scioccante e disgustoso.
La Pfizer, l’azienda farmaceutica commissionatrice, ha difeso la campagna in quanto basata su un episodio reale: nel 2006 una donna è morta per aver ingerito pillole comprate online, che si sono poi rivelate contenenti veleno per topi.
E l’ASA, l’Advertising Standard Authority, le ha dato ragione, sostenendo che lo scopo della pubblicità e la gravità della questione giustificano l’uso di immagini provocatorie.
Non sappiamo cosa avrebbe sentenziato lo IAP di fronte a un tale caso, ma l’art. 46 del Codice di Autodisciplina riporta:
“(…) i messaggi non devono sfruttare indebitamente la miseria umana nuocendo alla dignità della persona, nè ricorrere a richiami scioccanti tali da ingenerare ingiustificati allarmismi, sentimenti di paura o di grave turbamento“.
Alla luce di questo, come avreste giudicato voi il filmato?
17 Commenti on "Il fine giustifica i mezzi?"
Secondo me l’art. 46 del Codice non c’entra un granché.
Non c’è alcunché da censurare, anzi.
Certo, il ratto fa un po’ schifo. Ma è proprio questo senso di ribrezzo e “terrore” che deve suscitare.
E poi c’è sempre quel bel senso dell’humor tutto british:
roba da Spike Milligan & co.
Buon 25 aprile a todos!
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Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.
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Between me and my husband we’ve owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I’ve settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.
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