Vivo, azienda di telecomunicazione brasiliana, ha realizzato questo spot che accarezza il tema della crisi, senza esplicitarlo.
E’ la storia di un figlio che aiuta il padre a trovare una nuova possibilità dopo il licenziamento.
Tutto grazie alla connessione.
In seguito, Vivo ha chiesto ad otto artisti di personalizzare la sedia protagonista dello spot.
Ecco i risultati:
Le sedie sono ora all’asta.
Naturalmente, on line.
Il ricavato andrà in beneficenza, giusto per ricordare quante cose si possono realizzare se siamo tutti connessi.
E il cerchio si chiude.
19 Commenti on "Tutto è connesso"
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