Uomini prevedibili

Pubblicato il 20. lug, 2009 da TPblog in Guerrilla & FlashMob

L’editoria è in crisi? Allora per pubblicizzare un nuovo libro in uscita occorrerà fare qualcosa di più della solita pubblicità.

E se il libro in questione è una guida su come accalappiare l’uomo dei propri sogni, il gioco diventa più facile.

Forse, troppo.
L’idea creativa non è male, ma il messaggio può essere interpretato sotto diversi punti di vista.

Se il massimo che questo libro può suggerire si basa su uno stereotipo (l’uomo non dice di no a una birra), la cosa più sorprendente sarà come una donna possa desiderare un uomo tanto prevedibile.

TPblog

TP - Associazione Italiana Pubblicitari Professionisti

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