La tempesta di sabbia che ha colorato d’arancio il cielo di Sidney all’inizio di questa settimana è stata la protagonista dei giornali australiani.
La pubblicità non ha ignorato l’opportunità di sfruttare l’eccezionalità di questo fenomeno.
“Vediamo il mondo in arancio. Volevamo farlo vedere anche a voi. Scusate per la polvere.”
Naturalmente, a farla da padroni sono stati soprattutto i detersivi e i prodotti per la pulizia della casa.
“Fantastico per le macchie. E le tempeste di polvere.”
“Un po’ di sporco non è la fine del mondo.”
Non ci resta che fare i nostri complimenti, prima ancora che ai creativi che hanno ideato gli annunci, ai clienti: non è da tutti accettare di uscire con delle campagne extra ad hoc.
23 Commenti on "Arancio come il cielo"
Cose dell’Altro Mondo.
Davvero interessanti per ironia, coraggio, rapidità di esecuzione e opportunismo nello sfruttare l’eco mediatico della tempesta di sabbia. Difficilmente in Italia si vedono cose simili (purtroppo).
Per riallacciarmi a quanto ho detto Andrea, trovo che si siano spesso usati accadimenti naturali, o altro, a favore di qualche brand, ma ultimamente gli eventi italiani sono così tragici che è difficile scherzarci sopra. Per quanto riguarda l’esempio australiano invece, ha sicuramente strappato un sorriso ai più.
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