Arancio come il cielo
Pubblicato il 25. set, 2009 da TPblog in Campagne Stampa, Non Conventional
La tempesta di sabbia che ha colorato d’arancio il cielo di Sidney all’inizio di questa settimana è stata la protagonista dei giornali australiani.
La pubblicità non ha ignorato l’opportunità di sfruttare l’eccezionalità di questo fenomeno.
“Vediamo il mondo in arancio. Volevamo farlo vedere anche a voi. Scusate per la polvere.”
Naturalmente, a farla da padroni sono stati soprattutto i detersivi e i prodotti per la pulizia della casa.
“Fantastico per le macchie. E le tempeste di polvere.”
“Un po’ di sporco non è la fine del mondo.”

Non ci resta che fare i nostri complimenti, prima ancora che ai creativi che hanno ideato gli annunci, ai clienti: non è da tutti accettare di uscire con delle campagne extra ad hoc.










23 Commenti
Benni Priolisi
26. set, 2009
Cose dell’Altro Mondo.
Andrea Mela copywriter
28. set, 2009
Davvero interessanti per ironia, coraggio, rapidità di esecuzione e opportunismo nello sfruttare l’eco mediatico della tempesta di sabbia. Difficilmente in Italia si vedono cose simili (purtroppo).
daniela
07. ott, 2009
Per riallacciarmi a quanto ho detto Andrea, trovo che si siano spesso usati accadimenti naturali, o altro, a favore di qualche brand, ma ultimamente gli eventi italiani sono così tragici che è difficile scherzarci sopra. Per quanto riguarda l’esempio australiano invece, ha sicuramente strappato un sorriso ai più.
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