Arancio come il cielo

Pubblicato il 25. set, 2009 da in Campagne Stampa, Non Conventional

La tempesta di sabbia che ha colorato d’arancio il cielo di Sidney all’inizio di questa settimana è stata la protagonista dei giornali australiani.

La pubblicità non ha ignorato l’opportunità di sfruttare l’eccezionalità di questo fenomeno.
bank-west-orange“Vediamo il mondo in arancio. Volevamo farlo vedere anche a voi. Scusate per la polvere.”

visa_go_car_washNaturalmente, a farla da padroni sono stati soprattutto i detersivi e i prodotti per la pulizia della casa.

napisan-great-for-dust-storms“Fantastico per le macchie. E le tempeste di polvere.”

omo_sydney_harbour_bridge“Un po’ di sporco non è la fine del mondo.”

viva-get-to-dust

windex-dust-settledNon ci resta che fare i nostri complimenti, prima ancora che ai creativi che hanno ideato gli annunci, ai clienti: non è da tutti accettare di uscire con delle campagne extra ad hoc.

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23 Commenti

Benni Priolisi

26. set, 2009

Cose dell’Altro Mondo.

Andrea Mela copywriter

28. set, 2009

Davvero interessanti per ironia, coraggio, rapidità di esecuzione e opportunismo nello sfruttare l’eco mediatico della tempesta di sabbia. Difficilmente in Italia si vedono cose simili (purtroppo).

daniela

07. ott, 2009

Per riallacciarmi a quanto ho detto Andrea, trovo che si siano spesso usati accadimenti naturali, o altro, a favore di qualche brand, ma ultimamente gli eventi italiani sono così tragici che è difficile scherzarci sopra. Per quanto riguarda l’esempio australiano invece, ha sicuramente strappato un sorriso ai più.

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