Un marchio world-friendly

Pubblicato il 03. nov, 2009 da in Integrated, Non Conventional

levis_donar_ropa

Ecco la nuova etichetta che a partire da gennaio 2010 troverete attaccata ai vestiti Levi’s.

Un piccolo consiglio: quando non vorrai più indossarlo, donalo a chi ne ha bisogno. E abbi cura del nostro pianeta.

Un’idea semplice, che verrà accompagnata da una campagna multimediale che sottolineerà l’impegno sociale del brand.

Ma in tutta onestà, noi la preferiamo così. Discreta e più intima.

TPblog

TPblog

TP - Associazione Italiana Pubblicitari Professionisti

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16 Commenti

Thinko

04. nov, 2009

Interessante iniziativa, ogni marchio italiano dovrebbe utilizzare la stessa etichetta. Il logo preso da solo vi sembra abbastanza intuitivo?

TPblog

05. nov, 2009

Sì. Non sei d’accordo?

Alejandro Di Trolio

18. nov, 2009

a me mi sembra molto creativo e originale, sopratutto perche puma l´ha fatto con i suoi T-shirts…Bravo Levis

Dario

30. lug, 2010

boh… io con o senza “marchietto friendly” dono da sempre i miei vestiti usati e NON alla Caritas, penso che in Italia sia inutile questa trovata pubblicitaria in quanto l’Italia ha già un popolo molto caritativo, talvolta anche troppo! :-)

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