Un marchio world-friendly
Pubblicato il 03. nov, 2009 da TPblog in Integrated, Non Conventional
Ecco la nuova etichetta che a partire da gennaio 2010 troverete attaccata ai vestiti Levi’s.
Un piccolo consiglio: quando non vorrai più indossarlo, donalo a chi ne ha bisogno. E abbi cura del nostro pianeta.
Un’idea semplice, che verrà accompagnata da una campagna multimediale che sottolineerà l’impegno sociale del brand.
Ma in tutta onestà, noi la preferiamo così. Discreta e più intima.











16 Commenti
Thinko
04. nov, 2009
Interessante iniziativa, ogni marchio italiano dovrebbe utilizzare la stessa etichetta. Il logo preso da solo vi sembra abbastanza intuitivo?
TPblog
05. nov, 2009
Sì. Non sei d’accordo?
Alejandro Di Trolio
18. nov, 2009
a me mi sembra molto creativo e originale, sopratutto perche puma l´ha fatto con i suoi T-shirts…Bravo Levis
Dario
30. lug, 2010
boh… io con o senza “marchietto friendly” dono da sempre i miei vestiti usati e NON alla Caritas, penso che in Italia sia inutile questa trovata pubblicitaria in quanto l’Italia ha già un popolo molto caritativo, talvolta anche troppo!
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